We are seeking a talented and experienced Marketing Manager with a minimum of 3 years experience in planning, executing, and optimizing online marketing campaigns. The ideal candidate will have a strong background in managing various aspects of digital marketing, including online advertising, social media, Google AdWords, and SEO strategies. This role requires a self-starter and detail-oriented individual who can collaborate effectively with cross-functional teams, stay knowledgeable of industry trends, and contribute to the overall success of our marketing initiatives.
Key Responsibilities
Online Advertising:
- Develop, implement, and optimize online advertising campaigns across various platforms to drive brand awareness, lead generation, and customer acquisition.
- Monitor and analyze key performance metrics, adjusting strategies as needed to achieve campaign goals.
- Stay up-to-date with industry best practices and emerging trends in online advertising.
- Prepare and present regular reports on the performance of marketing campaigns, providing insights and recommendations for improvement.
Social Media Management:
- Create and execute social media strategies to enhance brand presence and engagement.
- Plan and schedule social media content, ensuring consistency in messaging and brand voice.
- Monitor social media channels, respond to inquiries, and analyze performance metrics.
Google AdWords:
- Manage and optimize Google AdWords campaigns to maximize ROI.
- Conduct keyword research, ad copy creation, and A/B testing to improve campaign performance.
- Stay informed about Google AdWords updates and implement new features to enhance campaign effectiveness.
SEO Ownership:
- Develop and execute SEO strategies to improve organic search rankings and increase website visibility.
- Conduct keyword research and on-page optimization.
- Regularly audit and report on website performance, implementing changes to enhance SEO effectiveness.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 3 years SaaS experience in digital marketing with a focus on online advertising, social media, Google AdWords, and SEO.
- Proven track record of successful campaign management and achievement of KPIs.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent written and verbal communication skills.
- Familiarity with marketing automation tools, especially HubSpot Marketing, is a plus.
- Experience with PropTech strongly preferred.
Salary range: $85k-$105k
To apply please email careers@carson.live with your resume/CV
